Razanne takes on Barbie
Chris Osuh
Friday, 12th November 2004

MEET Razanne, the Muslim doll.

Modestly dressed in traditional Islamic attire, including the hijab headcovering, Razanne is the perfect alternative to the popular but fashionably clad Barbie and Bratz dolls.

The dolls have been selling well at stores like Rusholme's Rolex Books, popular with Muslim parents looking for Eid presents who want a doll that won't leave their daughters confused about their appearance.

Razanne comes in a number of styles to reflect the diverse roles of Muslim women.

ROLE MODEL:
Razanne is on sale in Manchester

Shown in our picture is Eid Mubarak Razanne, a special model brought out to celebrate Eid-al-Fitr, the religious festival that falls this weekend.

Eid Mubarak Razanne comes with a card, a gift, a comb and some tasteful gold jewellery. Other dolls available include Praying Razanne, which comes in a traditional "jilbab" with her own prayer rug, In 'n' Out Razanne, with trendy clothes for the house and a conservative outfit for wearing outside, Play Day Razanne, School Girl Razanne and Muslim Scout Razanne.

A young professional range, including a doctor and a teacher, is planned for next year. Atif Darr, of Rolex Books on Wilmslow Road, said:
"They are very popular. We've have sold loads of them since we started importing them from America."

Top Manchester Liberal Democrat Qaasim Afzal said:
"I welcome a toy like this which focuses on Islam heritage while reflecting a modern lifestyle."